A definition essay defines an object, phenomenon or idea. Normally, definition essays may represent a combination of writing styles and features from different types of essays utilized to disclose all peculiarities of a multifold object. A...
COURAGE AND THE AGONY OF COACHING EMPLOYEES
Coaching employees on sensitive and personal topics like performance or contribution to the organization can be as difficult and agonizing as telling a young son or daughter about sex for the first time. You end up playing the same mental games in...
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people...
Are You Guilty of Stinkin’ Linkin’ Thinkin’?
Do you know what kind of sites are suitable link partners for your site?
If you do give yourself a gold star since many seem not to. At least based on the questions I get.
You see most think small. Too small. And limit the potential...
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up...
The Internet F-Word
For the last several months I've been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members’ area is well under construction, I'm running into one problem: the Internet...
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The Landlording Follies
You are the landlord of a small apartment building that you are offering for sale. You find a buyer and a sale is arranged.
The tenants learn of the sale and ask if they will be forced to move. How do you answer?
You explain that it...
The Wonders of Compound Interest
Albert Einstein called compound interest “the greatest invention of all time.” It has even been referred to as the “Eighth Wonder of the World.” The trick is to get this tremendous force working for you rather than against you. Is compound...
The Challenges of Human Resource Management
Introduction The role of the Human Resource Manager is evolving with the change in competitive market environment and the realization that Human Resource Management must play a more strategic role in the success of an organization....
Phone Interviews: Prepare to Ace Them!
More companies are saving time and effort by doing initial telephone interviews before committing themselves to hours of time assessing and evaluating applicants. They are doing this because, frankly, it's a good way to save a team's time from...
New Habits, Rebounding Economy Help To Sell Giftware and Collectibles
Just a few years ago, when one thought of a home-based sales business, Tupperware, Avon and a host of multi-level marketing schemes might have come to mind. Today, however, changing market conditions and evolving consumer habits have converged...
“Super Verbs” Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you...
3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson
The single most important element of your website's copy
is the headline. Take away practically everything else
and you can still manage a sale (if the headline's good enough
and you have a strong enough...
Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie...