Career

Imagination
Have you ever sat and watch a child struggle with a blank page? Have you ever wondered why some children just seem to detest anything to do with writing? Have you seem them just give up in frustration and walk away angry and distraught? Well you are...
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Out Recruit The Competition
We hear from our clients that they “hope the candidate takes the job.” Hiring a candidate shouldn’t be a guessing game. After you interview a candidate thoroughly, and spend a great deal of time and money getting them through the process, you should...
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Internet-Marketing

X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words. And you know what this told me? Precisely nothing....
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Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. In Part 1...
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3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. You may already...
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Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page...
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Your Results for Start Your Own Business is below:
How to Maximize your Home Business Tax Deductions for 2005
Someone once said, ‘the best way to calculate your taxes is…Honestly’. For 2005, add ‘Smartly’ to that and you’ll get to keep more than you make. This April 15th is going to be the day of reckoning for every taxpayer. If you are smart enough with...
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Why consider a Personal Loan
Back in the days where banks were the only lenders in the business, getting a loan meant putting on your best clothes to go to a nervy appointment with the bank manager. You'd sit there for some minutes, feeling like you're facing the...
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If One Does Not Do Any Planning, One Is Planning To Fail
MARKETING STRATEGIES An enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to generate sales. These marketing strategies...
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The Landlording Follies
You are the landlord of a small apartment building that you are offering for sale. You find a buyer and a sale is arranged. The tenants learn of the sale and ask if they will be forced to move. How do you answer? You explain that it...
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Inoculate Yourself Against Bad PR
What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
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Marketing ARTICLES:

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website...
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Looong and boooring Sales letters.
Looong and boooring Sales letters. You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking...
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Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this...
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How to Add Warmth, Color & Texture to Your Advertisements
"…A powerful agent is the right word…" --Mark Twain And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads. ...
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