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Feature business Article: Integrity is the Best Tool to Get What You Want
As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity? To...
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Career

YOUR JOB INTERVIEW IS LIKE A BLIND DATE
YOUR JOB INTERVIEW IS LIKE A BLIND DATE --it's a meeting between two mutually interested people-- Love is in the air. You know a little about your date and your date knows a little about you. The description of your blind date seems to be too good...
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Workplace Melodrama--A Flair For The Dramatic
A flair for the dramatic is a theatrical term used to describe an actress or actor who has a talent for melodrama, characterized by intensely enacted interpersonal conflict and exaggerated emotions. The central figure in a melodrama is the hero,...
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Internet-Marketing

How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the...
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Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
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How to Find Ideas for Articles & Speeches
Do you have problems finding ideas for articles and speeches? I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I've often heard members say they have difficulty finding topics for speeches. ...
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Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire? Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these...
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Your Results for Small Business Marketing Philadelphia is below:
Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for...
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The Difference between MLM and illegal Pyramid Selling
How can I tell a legal Network Marketing business from an illegal Pyramid? Network Marketing — also known as MLM ('multi-level marketing'), relationship marketing and referral marketing, is the 21st century way for entrepreneurs to build a high...
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Working at Home Doesn't Have to Mean Feeling Alone
Operating a home-based business may let you set your own schedule, spend more time with your children, and earn more money but it does have its own set of challenges. One of those challenges can be a feeling of loneliness. Many home-based...
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Small Business Tax Deductions for Year End 2004
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...
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How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business...
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Marketing ARTICLES:

3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough...
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5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people...
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Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
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Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the...
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Managing Conflict--"I'm All Wet and Can't Seem to Get Dried Out!"
Like the weather, conflict can be anything from a minor squall to a turbulent storm packing hurricane force winds. Quite often conflict storms come up unexpectedly and we are not prepared with an U-M-B-R-E-L-L-A (See Dealing With Difficult...
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Dissatisfied With Your Job? Stop Putting Your Attention on What You Don't Want!
If I were to ask you the percentage of time you spend thinking about what you don’t want, what would it be? And the percentage of time thinking about what you do want? Experience with my clients has shown me that most of us spend a lot more time...
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