Managing Conflict--"I'm All Wet and Can't Seem to Get Dried Out!"
Like the weather, conflict can be anything from a minor squall to a turbulent storm packing hurricane force winds. Quite often conflict storms come up unexpectedly and we are not prepared with an U-M-B-R-E-L-L-A (See Dealing With Difficult...
Effective Networking Skills: Taking Your Job Search To A Whole New Level
Your network consists of family, friends, neighbors, co-workers and former employers. It also consists of your dentist, your barber or hair stylist, your accountant and your local grocery store manager. Networking is not only who you know, but who...
How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is?
"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the...
The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown...
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a...
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Suppose further that...
Your Results for Small Business Marketing Magic is below:
How to Survive in Business Long Enough to Win
As a former human resources professional it has always intrigued me as to why people were more 'successful' than others. By 'successful' we are referring to an innate ability of some people to set and achieve worthwhile challenges for...
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Maximise your compound interest, FREE mortgage quote
Compound interest is the very method that finance companies have made their money for many decades. However at last competition from a booming worldwide economy has forced the industry to give consumers a better deal.
Compound interest in a...
Ten Ways to Save a Bundle on Your Next Lease
According to the Equipment Leasing Association (“ELA”), U.S. businesses lease every thing from laptop computers to commercial airplanes, racking up more than $ 200 billion in equipment leased each year. Although four out of five U.S. companies...
The Landlording Follies
You are the landlord of a small apartment building that you are offering for sale. You find a buyer and a sale is arranged.
The tenants learn of the sale and ask if they will be forced to move. How do you answer?
You explain that it...
Using A Simple Idea to Target Your Audience
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt...
Top 3 Reasons Why Your Headlines Fail
by George Dodge
Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter.
One direct marketing expert goes so far as to credit the headline with 100% of the...
2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson
One of the least talked-about areas in copywriting education is
voice. This is probably because it’s tough to set general rules
for something that’s so personal to each of us. After all, the
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...