Should You be a "Jack of all trades" or a Specialist?
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Crucial research to catapult your interview performance and your career
Millions of dollars are spent annually on marketing research by savvy companies aiming to maximize their marketing dollars when showcasing their products and services to their prospective clients. They recognize that to capture the attention of a...
Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just donít get much traffic. Some of these sites...
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into...
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
ďLink PopularityĒ Ė these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a...
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Why consider a Personal Loan
Back in the days where banks were the only lenders in the business,
getting a loan meant putting on your best clothes to go to a nervy appointment
with the bank manager. You'd sit there for some minutes, feeling like you're
Improve Your Jewelry Sales with a Little Market Research
Would you like to find out which of your jewelry designs are likely to be good sellers before you invest a lot of time and money developing them?
Before going into large-scale production of your newest design (or developing an entire jewelry...
Lack of Operations Manuals Stunting Your Growth?
Lack of Operations Manuals stunting your growth? CONTENTS: 1. Do you lack functional Operations Manuals? 2. Use a SYSTEM to write your Operations Manuals! 3. Yes, but my people just don't/won't write stuff down! 4. But people WILL...
Integrity is the Best Tool to Get What You Want
As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?
How to Shrink Your Phone Bill
Most people donít think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill. If you know what you...
Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
The Language of Color
In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you...
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
The big mistake I'm talking about...
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!
Many of Toby's days are spent perched on the top of my monitor as I work here on my...