Perfect to the Penny
At some point in our careers, we may find ourselves part of an obsolete operation, such as a downsizing, business insolvency, or even a single retail store closing. This can be a time of positive reflection for us, if we “step back” and ponder the...
The Mercy of Others
The Mercy of Others These photographic images reveal through the lives and faces of individuals an 'interior presence' whose poignant energy and pathos communicate to the viewer the conflicting dynamics of love and alienation. Initially, each...
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many...
Are Your Emails Being Heard
Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy...
Yes! Getting Targetted Hits To Your Website Is Still FREE!
Start getting some quality free traffic to your website and you don't even need to advertise for others!
There used to be a time when no one cared where the visitors were coming from or what made them come to your website, as long they were...
Are You Guilty of Stinkin’ Linkin’ Thinkin’?
Do you know what kind of sites are suitable link partners for your site?
If you do give yourself a gold star since many seem not to. At least based on the questions I get.
You see most think small. Too small. And limit the potential...
Your Results for Search Engine Marketing is below:
How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
Thinks You Should Know Before You Bid On A Business
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long.
Self-motivation is the key to...
How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
Tips for Increasing Your Profits with Gift Certificates
Offering gift certificates is an excellent way of increasing your sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.
How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren’t being met, and hours are spent on unproductive tasks. Just when you think the company would...
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need someone to clean my house.” ...
Tackle a Newsletter and Come out on Top
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing...
5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.
I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people...
Shift to Full Power Marketing
Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If you’re...