How to Be Prepared for a Layoff
If you are concerned that your company might be planning a layoff, your best course of action is to be prepared. Employees often see warning signs that their jobs may be at risk. Such signs could include poor company performance, earlier rounds of...
My Experience With Online Education
Online Education has been around for a several years and has been the target of many skeptics. Many skeptics feel that there is not enough interaction with the teachers and other students to make a virtual campus as educational as a traditional...
Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool...
Build Your Siteís Link Value
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.
At its basic level, the most immediate value most sites see is a reciprocal link. ďYou link to me...
X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words.
And you know what this told me? Precisely nothing....
Submitting Your Site To The Open Web Directory: Some Dos And Don’ts
One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals....
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Lasers and High-Performance Cutting
When is a balloon not a balloon? When itís a technical problem, a design challenge, and an inspiration for the development of new and more efficient cutting equipment. EdgeWISE Tools founder Pat Momany ó didnít start out at the high-tech...
The Magic of Thinking Small by Mike Litman
Many of you might disagree and I'm prepared for that.
Many 'guru's' might say "Mike, you're wrong." and I'm prepared for that.
But what I'm about to share with you has been one of my biggest secrets to my success.
This secret has been...
How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
Inoculate Yourself Against Bad PR
What is bad PR? Well, if youíre a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
Understanding Document Management
The term "document management" and "paperless office" is the subject of countless articles and books. Everyone wants to achieve this lofty goal but not everyone understands what the terms really mean. Before you can embark on the journey of ...
Triple Your Profits Easily With The Right "USP"
Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?
If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of...
Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of todayís business.
The biggest change by...
Building Your Fan Base
Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. Itís about...
Postcard Marketing Ė Low Cost Visibility
You need to be visible to attract customers, right? But how do you get that visibility when youíre short on cash? Hereís an idea thatís worked for many businesses. Itís postcard marketing, and itís very affordable.
You can design your own...