Did you hear the one about the funny quiz that was walking past a graveyard?
Q. My company publishes a monthly employee newsletter. My boss asked me to write a funny quiz. I'm not exactly a stand-up comic. Help! A. Ah, the funny quiz. Lucky you! It's not often that a company has an official sense of humor that they are...
Your Value Proposition: A Critical Component To Having A Successful Job Search
Your value proposition is a series of statements defining your worth. It is the value you bring to the table – the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. Your value proposition...
Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool...
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into...
Submitting Your Site To The Open Web Directory: Some Dos And Don’ts
One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals....
Is it a Real Business or a Hobby?
Do you remember when a home business was typing, ironing, house cleaning or selling crafts? In today’s environment we can do computer drafting, medical transcription, internet marketing and more. When the average person saw a computer for the first...
Your Results for Professional Search Engine Marketing Firm is below:
Does "I just need enough cash to tide me over until payday." sound familiar
to you? I'm betting it does. We constantly find ads to this effect on the
radio, television, the Internet, and even in the mail. The type of loan being
Working at Home Doesn't Have to Mean Feeling Alone
Operating a home-based business may let you set your own schedule, spend more time with your children, and earn more money but it does have its own set of challenges. One of those challenges can be a feeling of loneliness.
Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for...
One of The Best New Business Opportunities May Be Right there in Your Home - a New Daycare Business.
The day care industry is expanding. There are now more than 100,000 licensed child-care centers and 250,000 licensed family day care homes across the United States.
The market for day care increases every year as the working mother in society...
Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of...
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
It is the negative interruption.
A negative interruption is...
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"
SWAT is not actually an acronym. It is a compaction of the question "so what?"
You see, one of the biggest problems that even experienced copywriters and...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
The Language of Color
In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you...