How and Why to Avoid the SEO Mania
Yes, just like you, I have read numerous articles about the benefits and necessity of search engine optimization (SEO). Search engine optimization is a technique of selecting specific keywords that position your website to be found...
Corporate Coaching - Why Coach? C(5)+ED
Is it possible to make a strong “business case for corporate coaching?” Why is coaching vital to organizations? Why should leaders invest time developing their coaching skills? These are tough, important questions that organizations should...
A Winning Domain Name
The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name.
The search engine and the directories give higher...
21 Free or Low-cost ways to Promote your On-line business
After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business.
1) In the beginning...
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
Your Results for Professional Direct Marketing is below:
The Durrett Rule Bites Foreclosure Investors
Folks learn that you know something about real estate investing and they eagerly ask you about buying foreclosure property.
The general assumption is that they can buy a beautiful home at a deep discount at a foreclosure auction.
What Is Your Greatest Weakness?
The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, “What is your greatest weakness?” Most candidates are quick to respond with superficial answers such...
Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for...
How to Maximize your Home Business Tax Deductions for 2005
Someone once said, ‘the best way to calculate your taxes is…Honestly’. For 2005, add ‘Smartly’ to that and you’ll get to keep more than you make. This April 15th is going to be the day of reckoning for every taxpayer. If you are smart enough with...
So You Want to be a Freelancer? Here's How!
Not that long ago, freelancing was something people did mainly in larger metropolitan areas where work for writers, artists, and other creative types was plentiful and easily accessible. Today, however, the freelance landscape has dramatically...
How To Write A Newsletter Without Being A Writer
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your...
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
Cultivating new customers for your online business
I will discuss how to think out of the Web…out of the World Wide Web, in the never- ending quest
for new customers.
Text links, banners and search engines are all ways to attract clients and build a customer base. It’s our buyers that’s we’re...
NINE POWER WORDS TO "PUNCH" UP YOUR ADS
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
There are certain words that I refer to as "Power Words" that I learned, back in...