Culinary Professionals and Food Scientists
Preface: The article describes the difference between a culinary professionals and food scientists. When developing food products, culinary professionals and food scientists often have different priorities. A culinary professional will think about...
The Five Most Common - And Most Avoidable - Resume Errors
Writing an effective résumé can certainly be challenging. There are numerous rules and none of them apply 100% of the time. It is often much easier for people to craft their document if they understand the boundaries within which they will need to...
The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown...
How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great...
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people...
Four Tips For Getting More Mileage From Your Articles
It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written...
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Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of...
The Importance of Background Verification
Today's society has created an environment that requires business owners to be armed with numerous tools. Many employers currently spend little time verifying the accuracy of employment applications and the cost of not doing normal due diligence...
How to Refinance Your Home
Refinance Your Home - There are several reasons why you should consider
a refinance mortgage on your home loan. When you refinance your home, you can
cut your monthly mortgage payments. In addition, you can tap into your equity,
“Why Stock Is More Risky Than Options!”
Our trading preference is stock options.
But you have probably been told or read that options are risky. Even worse, that you can lose your shirt trading them!
Well, what is the truth?
Let’s take a look at stock ownership. What can...
Virtual Assistants... Even Santa Needs One!
Trying to fit all the planning and preparing and celebrating of the holiday season into an already busy schedule can bring a lot of stress to a time of year that's supposed to be full of peace. These days, even Santa needs help making his list...
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.
Personal Branding Techniques for Real Estate Agents and Brokers
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real...
Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new...
Five Qualities of an Ezine That Makes a Perfect Match For Your Ad
Ezine or email advertising is extremely powerful. Wouldn't it be nice to know that the ezines you choose to advertise in will give you a tremendous return on your investment?
The question we must ask ourselves is "What makes an ezine a perfect...