Mastering Basic Techniques
Every aspiring saxophonist has to master basic skills that are necessary for good musicianship. Good Tone Production: This requires not only having a good reed, mouthpiece and ligature, but also a good daily regimen of "long tone" exercises. Long...
Managing Conflict--"I'm All Wet and Can't Seem to Get Dried Out!"
Like the weather, conflict can be anything from a minor squall to a turbulent storm packing hurricane force winds. Quite often conflict storms come up unexpectedly and we are not prepared with an U-M-B-R-E-L-L-A (See Dealing With Difficult...
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to...
5 Ways To Get Other Websites To Link To Yours
In-bound links from other web sites to yours provide two avenues to success for your site.
First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web...
Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right?
Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their...
Appropriate Key Words Choice
What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for...
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Project/Program Management Best Practices for Success in ANY Industry!
Where is our success? Although there have been improvements, over 60% of projects/programs failed and many were canceled in 2003 (ref:The Standish Report CHAOS)! Our goal for 2004 and beyond is to contribute to a 60% and better,...
Smart Landlords Use Very Smart Leases
The longer you are a landlord the more you strive to create the perfect lease/rental agreement. Landlords learn in the school of hard-knocks that some tenants are certified trouble makers and we try our best to protect ourselves with a carefully...
What Is Your Greatest Weakness?
The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, “What is your greatest weakness?” Most candidates are quick to respond with superficial answers such...
How to Shrink Your Phone Bill
Most people don’t think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill. If you know what you...
Online Home Equity Loans: A Basic Glossary
Home equity loans can be a great idea for individuals looking to get out of debt or make necessary repairs on their homes. During the process, you will come across a variety of terms and acronyms. We have gathered together some of the basic terms...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.
Heck, some of the greatest business innovations of all time came about when someone took something that worked in one industry and...
Advertising - What is the Best Bang For Your Buck?
Marketing something? The answer is in the advertising;
the collective word given to attract public attention to
a product, item or service for sale. Advertising can be
done via many different medians. You can advertise
on radio, in magazines...
Hit the target: Target your advertising to make it pay off
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.
How well you target your advertising will determine your...