Career

Composing for Dummies
When most people hear the word composer, they automatically think of classical composers like Mozart or Beethoven. This is the point where many "would be" composers freeze up because they tell themselves that their music could never be as good. And...
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Mid-Life Perception: It’s Your View That Counts
This is the third in a ten-part series exploring the “Ten P” model developed by Craig Nathanson, The Vocational Coach, to help mid-life adults discover and do what they love. When Murray and Heather Rand of Canada sold their St. Thomas, Ontario,...
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Internet-Marketing

Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While...
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You are Being Lied About Reciprocal Links!
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the...
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Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool...
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FIVE ADVANCED and Essential features of Your Follow up Autoresponder
If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. You can offer free email courses Send ezines, ezine articles Follow up your customer ...
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Your Results for Mortgage Marketing Web Site is below:
Profitable Real Estate Investing Blueprint
Just like most things real estate investing can be broken down into easy to learn step. Step One - Learn the basics: Ownership of real estate is evidenced by a valid deed. When you buy property the seller signs a deed that transfers his...
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How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
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Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
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How to Shrink Your Phone Bill
Most people don’t think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill. If you know what you...
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Interview Preparation Made Easy: Create An Interview Preparation List
Here's a quick way to compare your own job experience and qualifications with those that your prospective employer is looking for in a specific job position. Make an “Interview Preparation List”. When you prepare for a job interview, it's good...
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Marketing ARTICLES:

7 Ways to Stop "Selling" & Start Building Relationships
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients. I was inspired to write this article after a few coaching sessions with...
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3-Levels of Successful Selling
Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003 ...
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Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website...
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Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new...
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