Perfect to the Penny
At some point in our careers, we may find ourselves part of an obsolete operation, such as a downsizing, business insolvency, or even a single retail store closing. This can be a time of positive reflection for us, if we “step back” and ponder the...
How Much Risk Is Too Much To Take?
The ladder was braced against the railings going to the basement. I started climbing up. I had to get to the ceiling and this was my Rube Goldberg way of doing it without having to put up scaffolding. I made it up two or three rungs before coming to...
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand...
Site Maps: A Force to be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of...
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
In this article, we are going to go over an effective way to test the body of your sales...
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into...
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How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren’t being met, and hours are spent on unproductive tasks. Just when you think the company would...
How To Prevent Fraudulent Credit Card Transactions
What Are Possible Signs of Fraudulent Transactions see at Web Hosting Companies? Customer wants to pre-pay for a year Domain Name Registration for 5 years or more Orders using free email address providers like Hotmail, Yahoo,...
Phone Interviews: Prepare to Ace Them!
More companies are saving time and effort by doing initial telephone interviews before committing themselves to hours of time assessing and evaluating applicants. They are doing this because, frankly, it's a good way to save a team's time from...
The Role of the Business Model and Strategy for Business
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you...
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
The big mistake I'm talking about...
Personal Branding Techniques for Real Estate Agents and Brokers
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real...
Just Give Them What They Want!
Just Give Them What They Want!
-By Daegan Smith
(c)Daegan Smith - All Rights reserved
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...