Career

Culinologist Curriculum
Preface: Learn the culinologist curriculum to get help when you enroll in a culinary school. Get names of a few great culinary books. The Research Chefs Association has mandated that education and certification are two strategic goals for the...
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Counteroffers: Should I Stay or Should I Go?
Counteroffers: Should I Stay of Should I Go? Counteroffers: Should I Stay of Should I Go? If “resignation” is the word that strikes fear into all employers, then “counteroffer” is the one that strikes fear into an employee’s heart. “What should I...
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Internet-Marketing

The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Suppose further that...
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How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the...
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How Writing Articles Can Improve Your Business
1. Submit them to e-zines and web sites for publishing. Include your resource box at the end of the article to get free advertising. 2. Combine your articles into a free e-book. You can place your business ad in the e-book. Give it...
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The Most Valuable Asset in Marketing - Do YOU have It?
The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it? INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or...
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Your Results for Merkle Direct Marketing is below:
Imagine PR Like This Helping You
As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your...
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How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
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How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren’t being met, and hours are spent on unproductive tasks. Just when you think the company would...
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Time Management Tips for Solo Entrepreneurs
Does it seem like everyone and everything is vying for your attention all at once? It can be hard for solo entrepreneurs to know what to do first, let alone try to find the time to get caught up. Here are some time management tips that will help...
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Ten Ways to Save a Bundle on Your Next Lease
According to the Equipment Leasing Association (“ELA”), U.S. businesses lease every thing from laptop computers to commercial airplanes, racking up more than $ 200 billion in equipment leased each year. Although four out of five U.S. companies...
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Marketing ARTICLES:

Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this...
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Top 10 Tips for Writing Google Ads
Here are my top 10 tips and recommendations for writing effective AdWords ads, along with some programs and resources that can help you in setting your AdWords campaigns up properly and quickly. These tips will allow you to create ads that...
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How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most...
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