Is your life’s purpose for sale?
Is your life’s purpose for sale? There is no purpose too big or too small By Craig Nathanson Meet Joe. He’s a middle-aged bridge toll-taker in the San Francisco Bay Area. In a recent interview, Joe said he loves the role he has filled for the last...
HOW DOES SPORTS COACHING DIFFER FROM CORPORATE COACHING?
Athletes Versus Employees Most athletes are young, open to improvement, eager to learn and anxious to receive what a coach can provide. For the athlete, there is a defined season and something tangible to compete for. Feedback is automatic,...
What's Wrong With Your Promotions ?
How many times have you been frustrated with your promotion efforts online ?
Let's face it...most folks working online are amateurs when it comes to promotion. They simply don't come to the internet prepared with the tools, experience and...
Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.
How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.
But did you know...
To Link OR Not To Link...?
To Link OR Not To Link...?
by Ed Duvall
Sometimes it's hard to tell a good idea online from a bad one.
Take for instance the idea of search engines adding in the factor of link popularity to their relevancy ratings. Sounded great at...
Your Results for Marketing Planning For Small Business is below:
How to Meet Quality Standards with ISO 9001
In today’s hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that’s where ISO 9001 certification comes...
Project/Program Management Best Practices for Success in ANY Industry!
Where is our success? Although there have been improvements, over 60% of projects/programs failed and many were canceled in 2003 (ref:The Standish Report CHAOS)! Our goal for 2004 and beyond is to contribute to a 60% and better,...
Improve Your Jewelry Sales with a Little Market Research
Would you like to find out which of your jewelry designs are likely to be good sellers before you invest a lot of time and money developing them?
Before going into large-scale production of your newest design (or developing an entire jewelry...
Why consider a Personal Loan
Back in the days where banks were the only lenders in the business,
getting a loan meant putting on your best clothes to go to a nervy appointment
with the bank manager. You'd sit there for some minutes, feeling like you're
If One Does Not Do Any Planning, One Is Planning To Fail
MARKETING STRATEGIES An enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to generate sales. These marketing strategies...
An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals
When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negotiate price and terms, how do you present it?
These are scary situations and it is not unusual to be at...
Hit the target: Target your advertising to make it pay off
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.
How well you target your advertising will determine your...
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices *
Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."
Most readers will...
Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or...