Research indicates that we retain only 10% of what we hear; 20% of what we see; 65% of what we hear and see; but 90% of what we hear, see, and do. Every day at work we demonstrate Hear-See-Do when we use a combination of our knowledge, wisdom and...
Out Recruit The Competition
We hear from our clients that they “hope the candidate takes the job.” Hiring a candidate shouldn’t be a guessing game. After you interview a candidate thoroughly, and spend a great deal of time and money getting them through the process, you should...
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
Quick and Easy Custom 404 Page
Make Your Own Quick and Easy Customized 404 Page
by Ed Duvall
By design, the server that hosts' your web site delivers a
404 Error / Page Not Found when a surfer clicks on a link
that the server cannot find or something else unexpected ...
My Website Needed More Targeted Traffic. Guess Where I Found It?
There’s nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs.
This article is for the 97% of webmasters who aren’t aware of a...
Where’s Your Web Site?
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read.
That opening question can mean “where is your web site...
Your Results for Marketing Idea is below:
Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for...
How to Shrink Your Phone Bill
Most people don’t think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill. If you know what you...
Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
The Ghost of Expected Surprises
Here, Cratchet, what do you think you’re doing? Uh, er, leaving sir. Leaving? It’s 5 minutes to the hour. Shall I dock your pay accordingly. Uh, er, no sir. No sir? Well it’s back to work for you then, and be quick about it. And I...
If One Does Not Do Any Planning, One Is Planning To Fail
MARKETING STRATEGIES An enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to generate sales. These marketing strategies...
NINE POWER WORDS TO "PUNCH" UP YOUR ADS
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
There are certain words that I refer to as "Power Words" that I learned, back in...
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...