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Feature business Article: Inoculate Yourself Against Bad PR
What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
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Career

Why You Must Ensure Your School Is Correctly Accredited
If you are studying a common academic subject (Math, English, or History, for example), your best bet is to make sure that your school is accredited by one of the six regional accrediting agencies recognized by the National Board of Education. ...
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Interpersonal Skill building--Yank The Suckers & Weeds
According to the National Gardening Association , suckers are rapidly growing shoots rising from an underground root or stem, often to the detriment of the tree. They can be very irritating and annoying for they bear no flowers or fruit. Rather...
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Internet-Marketing

The Internet F-Word
For the last several months I've been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members’ area is well under construction, I'm running into one problem: the Internet...
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How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. But did you know...
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5 Ways To Keep Your Online Customers
1. Stay In Touch Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the...
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Does Your Ezine Publisher Try To Rape Your Pocket?
If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. Hey- it is a proven tool, so you...
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Your Results for Marketing Business Consulting is below:
Turnover is Not a Problem
“Ha!” you say. “For someone to make a statement like that, they obviously haven’t worked in the real world and certainly have never had to run a company.” Well, let me assure you. In my past I’ve not only run companies, but spent many years...
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Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
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How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
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The Shadow
The Shadow knows. There used to be a radio program called The Shadow where the hero, Lamont Cranston, the Shadow, would overcome the shadowy forces of doom by clouding the vision of those around him. “Who knows what evil lurks in the hearts of...
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The Magic of Thinking Small by Mike Litman
Many of you might disagree and I'm prepared for that. Many 'guru's' might say "Mike, you're wrong." and I'm prepared for that. But what I'm about to share with you has been one of my biggest secrets to my success. This secret has been...
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Marketing ARTICLES:

How To Use Pay Per Click Ads Without Ruin Yourself.
Pay Per Click Ads may seem to be a very expensive way of selling your products. But if it's done the right way, it can be a money making machine on auto-pilot. Let's say that you have bought one of the many ebooks with reprint...
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Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
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5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people...
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How One Simple Concept Can Increase Your Sales
We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing. Well, Bob and Bill across the street each have satellite dishes... that means I...
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Healthy Habits for Winter Teaching Tip
During the winter, when colds are plentiful and the absentee rate is high, reinforce appropriate healthy habits. 1. Have children use their dictionary skills to look up the word 'contagious.' Then use a thesaurus to locate synonyms and antonyms. ...
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Starting college
Starting college is a big milestone in anyone's life. In some families, starting college is almost like getting married - it's a big step, a giant move towards independence. Everything that happens during college counts towards the future - that's...
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