COURAGE AND THE AGONY OF COACHING EMPLOYEES
Coaching employees on sensitive and personal topics like performance or contribution to the organization can be as difficult and agonizing as telling a young son or daughter about sex for the first time. You end up playing the same mental games in...
Life Experience Degree and Life Experience Degrees
Life experience degrees are becoming increasingly popular for the many people who want to receive credentials for credible work, experience, education and skills. There are many professionals who do not have a graduate or undergraduate degree in...
How To Take Advantage Of Your Competition
When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.
There is an...
Speed Up Or Lose Out! How To Improve Your Website's Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?
One possible cause could be a slow...
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Suppose further that...
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this...
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Small Business Tax Tips - Product Review of Tax Reduction Toolkit
Product Review – Introduction Product Review – What I liked Product Review – What I didn’t like Product Review – Best Features Summary Table of Contents – Seven Sections – 29 Tax Tips Final Comments and Pricing (under $40) ...
How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
The Average Profile of Customers Opting for a Payday Loan Cash Advance
Payday loans are loans of a small amount, taken for a short duration of time. Payday loans are generally meant to be paid off on the next payday.
Payday lenders loan out thousands of dollars every week to people who are in dire need of money....
Uncle Sam is Ready...Are You? Organizing Tips for Tax Time
Anyone who is closely related to an accountant knows that there are not four, but five seasons in a year: Spring, Summer, Fall, Winter, and 'Tax Season.' During the other seasons, we accumulate leaves, snow, and mosquito bites. During 'Tax...
How To Set Goals Like Bill Gates
I just got back from a seminar I spoke at in Texas this weekend and I want to share with you a 'theme' I heard from
3 coaching clients I was able to get together with there.
What was so interesting to me is that ALL 3 of them said the EXACT ...
Maximize Your Profits Using Pay Per Click Advertising
You've heard it said a thousand times before... "one of the
most efficient and low cost methods of driving targeted
traffic to your website is with pay per click advertising".
But is advertising on pay per click search engines really...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the world.
In marketing, though,...
Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new...
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...