Executive Coaching and Effective Learning
We’ve all been through training events—workshops, seminars, and courses that didn’t affect our behavior as much as we would have preferred. And while each provides valuable information and tools for increased productivity, most of us also...
The Difference Between “Need” and “Want”
Let’s face it: Most people spend way too much money on things they don’t really need. The more money we make, the more we tend to spend. This endless cycle of materialism has led many people to confuse the word “need” with the word “want.” As in,...
10 Ways to Market Your Web Site and Have it Market You
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of...
Are You Guilty of Stinkin’ Linkin’ Thinkin’?
Do you know what kind of sites are suitable link partners for your site?
If you do give yourself a gold star since many seem not to. At least based on the questions I get.
You see most think small. Too small. And limit the potential...
8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the...
Quick and Easy Custom 404 Page
Make Your Own Quick and Easy Customized 404 Page
by Ed Duvall
By design, the server that hosts' your web site delivers a
404 Error / Page Not Found when a surfer clicks on a link
that the server cannot find or something else unexpected ...
Your Results for Marketing And Advertising Small Business is below:
How to Tackle the Three Major Stresses Associated with Every Home-Based Business
Owning your own home-based business is by and large a very rewarding, exciting endeavor. You can set your own schedule, and be where you want, when you want. You can oftentimes forego the commute to a "regular job" and save money on gas and...
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the “big guys” like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the...
The Role of the Business Model and Strategy for Business
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you...
Learned Any "Secrets" Lately?
I mean, REAL secrets about business success - the ones that will make you rich? You know as well as I that there really isn't any such thing as a secret - just a truth that you haven't discovered yet. (I read that somewhere and I don't know...
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that “happily open up their wallets”! Your customer should be happy to open his/her...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results....
So... how have you been building your brand lately?
Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"
It may sound obvious, but increase Brand Love by branding better.
Branding your business...
How to Add Warmth, Color & Texture to Your Advertisements
"…A powerful agent is the right word…" --Mark Twain
And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.