Guerilla Mythbusting: 5 Snappy Rules For Spotting and Exposing Popular Nonsense
College students tend to wax enthusiastic about the lessons they pick up in class. Curiously, this very admirable trait, a thirst for knowledge, has a downside to it. When one learns at a rate best described as "alarming," which college students...
Going to college? Or, are you hoping to? The cost of universities and colleges has become outrageous. It takes a lot of money to get a solid education these days. But, one way of offsetting the cost of schooling is through the use of scholarships....
Where’s Your Web Site?
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read.
That opening question can mean “where is your web site...
How To Take Advantage Of Your Competition
When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.
There is an...
Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their...
Link Exchanges - What they can do for your business (PART 1)
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.
What is the purpose? To build "link popularity" within Search Engines!
How Does That...
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Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever you’ve got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large...
Working at Home Doesn't Have to Mean Feeling Alone
Operating a home-based business may let you set your own schedule, spend more time with your children, and earn more money but it does have its own set of challenges. One of those challenges can be a feeling of loneliness.
Who Says I Can't Offer This Property for Rent?
Do you realize that you might be prevented from renting your investment home? Prohibiting property owners from leasing their properties is a trend that is growing increasingly popular with some developers and many Homeowners' Associations (HOA).
Sealing The Deal Over The Business Meal
Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business...
So You Want to be a Freelancer? Here's How!
Not that long ago, freelancing was something people did mainly in larger metropolitan areas where work for writers, artists, and other creative types was plentiful and easily accessible. Today, however, the freelance landscape has dramatically...
Five Ideas for Unique (and Cheap) Marketing
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns.
When marketing on a budget, you need to "think outside the box"...
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable...
Building Your Fan Base
Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the world.
In marketing, though,...