Two Leadership Traps: How To Avoid Them. How To Get Out Of them (Part 1)
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Ten Tips for Starting a New Job
Ten Tips For Starting A New Job 1.Get to know people. First meet those people in your department and then those in departments you interface with. Listen more than you talk. Ask lots of questions and get clarification if necessary so you truly...
Link Exchanges - What they can do for your business (PART 1)
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.
What is the purpose? To build "link popularity" within Search Engines!
How Does That...
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand...
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site,...
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So You Want to be a Freelancer? Here's How!
Not that long ago, freelancing was something people did mainly in larger metropolitan areas where work for writers, artists, and other creative types was plentiful and easily accessible. Today, however, the freelance landscape has dramatically...
How To Realistically Set Your Fees - Part 3
Effect of Benefits We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we'll look at the effect of benefits. Once upon at time, when we were employed, we received a benefits...
Inventor Help: Go Hire a Great Patent Lawyer
Inventors should review hiring a top tier patent attorney, versus filing on their own or even worse doing nothing to protect their most important asset.
A patent is the property right given by the U.S Patent and Trademark Office to an inventor....
How to Tackle the Three Major Stresses Associated with Every Home-Based Business
Owning your own home-based business is by and large a very rewarding, exciting endeavor. You can set your own schedule, and be where you want, when you want. You can oftentimes forego the commute to a "regular job" and save money on gas and...
Stand Out in Business the Write Way
When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have gotten one lately, you know exactly who sent it and when. Handwritten notes...
Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press
As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that...
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.
This is one of the marketing principles that doesn't seem to be taught...
Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m...
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie...