Five Steps to Vocational Passion: A Disciplined Plan for Major Mid-life Changes
There’s a famous song lyric that asks: “Is that all there is?” Every seven seconds, an American turns 50 years old. So there’s a good chance that song is running through some of their heads. The question captures the ennui that many people feel...
George Winston and New Age Piano Playing
The first time I heard George Winston play back in the early 1980's I was blown away. I didn't know why I liked this music. All I knew was that it made me feel good and that was enough. I didn't even play piano back then but something about this...
Submitting Your Site To The Open Web Directory: Some Dos And Don’ts
One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals....
Super Affiliate Strategies Part 2
If you are an affiliate that is trying to promote an affiliate program, then I don't need to tell you it's not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article...
A Novel Free-For All Idea
Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool.
Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are...
8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the...
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Who Says I Can't Offer This Property for Rent?
Do you realize that you might be prevented from renting your investment home? Prohibiting property owners from leasing their properties is a trend that is growing increasingly popular with some developers and many Homeowners' Associations (HOA).
Surefire Ways to Attain Moneymaking Success
You have probably heard other people say that "Money isn't everything" or "Money can't buy happiness." They may be right in some aspects; but it's not just about the money. It's about having an ideal lifestyle - being able to have control...
Interview Preparation Made Easy: Create An Interview Preparation List
Here's a quick way to compare your own job experience and qualifications with those that your prospective employer is looking for in a specific job position. Make an “Interview Preparation List”. When you prepare for a job interview, it's good...
How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance. A grant supports the business ideas and turns the dreams of an entrepreneur in to reality.
There are many types of...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
It is the negative interruption.
A negative interruption is...
Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product?
Let’s say you are in...
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices *
Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."
Most readers will...