Knowing Your Unique Gifts
When Bill became my client he had a very successful recruiting business but he could see the business environment was changing. He felt that he was not using his natural gifts effectively in his business and he wanted some help in identifying what...
Guitar Practicing or Guitar Playing?
Just because you’re holding your guitar doesn’t mean that you’re playing it, and just because you’re playing your guitar doesn’t mean that you’re practicing. There is a real difference and it needs to be acknowledged if you want to improve your...
How To Take Advantage Of Your Competition
When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.
There is an...
The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown...
Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
Page rank is defined as follows:
We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
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Risk and Reward
If you are doing your own investing in the stock market, what would be the first question you would ask yourself before you make any trade or investment? If your answer is how fundamentally sound the stock is, or whether the stock just broke...
Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance. A grant supports the business ideas and turns the dreams of an entrepreneur in to reality.
There are many types of...
How We Eluded The Bear Of 2000
The date October 13, 2000 will forever be embedded in my mind. It was the day after our mutual fund trend tracking indicator had broken its long-term trend line and I sold 100% of my clients’ invested positions (and my own) and moved the...
How To Realistically Set Your Fees - Part 1
We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into. The first step in calculating your...
Student Credit Cards
With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many...
Wimpy Google and Michael Jackson: Birds Of A Feather
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the world.
In marketing, though,...
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.
This is one of the marketing principles that doesn't seem to be taught...
Winning the Traffic Exchange Game
Winning the traffic exchange game can be done. I was just starting out online and had no money so I was looking for a free way to drive traffic to my site. That is when I first found traffic exchanges. I found the concept to be great and signed...