The Retail Cardiac Chain of Survival; or, How to Survive a Heart Attack at the Mall
What if your customer suddenly clutched his chest and passed out in front of you? Do you know what to do? The federal Cardiac Arrest Survival Act (CASA) states that "A successful chain of survival requires the first person on the scene to take...
Fast-track career success with Informational Interviews
Informational interviewing can play a pivotal role in building one’s network to assist in penetrating the hidden job market and unadvertised job prospects, but unfortunately is often a tool that is ignored in a job seeker’s career and job search...
How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the...
4 Simple Secrets for NetMarketing Success
Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like...
How Can Search Engines Help You with Your Business?
What Are Search Engines?
Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's...
What's Wrong With Your Promotions ?
How many times have you been frustrated with your promotion efforts online ?
Let's face it...most folks working online are amateurs when it comes to promotion. They simply don't come to the internet prepared with the tools, experience and...
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How to Maximize your Home Business Tax Deductions for 2005
Someone once said, ‘the best way to calculate your taxes is…Honestly’. For 2005, add ‘Smartly’ to that and you’ll get to keep more than you make. This April 15th is going to be the day of reckoning for every taxpayer. If you are smart enough with...
Small Business Tax Deductions for Year End 2004
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...
Turnover is Not a Problem
“Ha!” you say. “For someone to make a statement like that, they obviously haven’t worked in the real world and certainly have never had to run a company.” Well, let me assure you. In my past I’ve not only run companies, but spent many years...
Interview Preparation Made Easy: Create An Interview Preparation List
Here's a quick way to compare your own job experience and qualifications with those that your prospective employer is looking for in a specific job position. Make an “Interview Preparation List”. When you prepare for a job interview, it's good...
Thinks You Should Know Before You Bid On A Business
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long.
Self-motivation is the key to...
One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local...
Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
Your First Trade Show Booth Display: Eight Success Tips
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in...