Research indicates that we retain only 10% of what we hear; 20% of what we see; 65% of what we hear and see; but 90% of what we hear, see, and do. Every day at work we demonstrate Hear-See-Do when we use a combination of our knowledge, wisdom and...
Mysteries of Syndrome X Revealed
“I’ve put on 40 pounds in one year!” “It doesn’t matter how much I workout, I can’t lose weight.” “My doctor must think I’m eating pizzas in the closet.” With nearly 4 million Americans weighing in at over 300 pounds, is it any wonder the above...
Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"
I can't promise you gazillions, but there are a few things you should do to make it easy for...
TEN answers that turn Your visitor in to Your Customer.
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that...
Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page...
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
In this article, we are going to go over an effective way to test the body of your sales...
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How to Maximize your Home Business Tax Deductions for 2005
Someone once said, ‘the best way to calculate your taxes is…Honestly’. For 2005, add ‘Smartly’ to that and you’ll get to keep more than you make. This April 15th is going to be the day of reckoning for every taxpayer. If you are smart enough with...
You can turn your idea into an invention
Ever wonder who first thought of the microwave, or whose
idea it was to use a keyless entry on a car? Someone had to
have an idea and turn that idea into an invention. People
have ideas, every day. The thing to do is present those ...
Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of...
So You Want to be a Freelancer? Here's How!
Not that long ago, freelancing was something people did mainly in larger metropolitan areas where work for writers, artists, and other creative types was plentiful and easily accessible. Today, however, the freelance landscape has dramatically...
Student Credit Cards
With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many...
The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
It is the negative interruption.
A negative interruption is...
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for...
Tackle a Newsletter and Come out on Top
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing...