Interview Skills That Attract Offers
An interviewer’s mission is to assess your qualifications compared to the other candidates interviewed. Asking you questions is their way of accomplishing that mission. Preparing meaningful responses in advance is your way of impressing the...
Demystifying Resume Keywords
Many recruiters are now opting to scan applicant resumes into a computerized screening database system in their endeavors to simplify the screening and selection process. For a job seeker this means that when developing their resume they must not...
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to...
How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is?
"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the...
What is Site Match?
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into...
Pop-Ups Still Work. At Least For The Time Being
Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!
Many of you found old jack-in-the-box an annoying toy and confined...
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What Is Your Greatest Weakness?
The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, “What is your greatest weakness?” Most candidates are quick to respond with superficial answers such...
Why consider a Personal Loan
Back in the days where banks were the only lenders in the business,
getting a loan meant putting on your best clothes to go to a nervy appointment
with the bank manager. You'd sit there for some minutes, feeling like you're
What's Keeping You at the Office (9 Tips to get home quicker)
"Work smarter, not harder" is a cliché that has darted in and out of the workplace for years. But it's still as true as ever. And it's often overlooked advice that truly works. "Working smarter" means think strategically about how to improve...
Lotto's - It Is All About Trust, and Honesty !
This week I received e-mails from a lady who participated in the match 5 competition, the match 5 competition is behind the link "Win 1000£" on the VWD website. ...
Does "I just need enough cash to tide me over until payday." sound familiar
to you? I'm betting it does. We constantly find ads to this effect on the
radio, television, the Internet, and even in the mail. The type of loan being
“Super Verbs” Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you...
How To Start A Linking Campaign
Getting links to a new website, without Google page rank, can be
difficult and sometimes nearly impossible. Most of the websites
that have a good page rank in the first place, don't link back
to sites without page rank. Some of the...
2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson
One of the least talked-about areas in copywriting education is
voice. This is probably because it’s tough to set general rules
for something that’s so personal to each of us. After all, the
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need someone to clean my house.” ...