The Difference Between “Need” and “Want”
Let’s face it: Most people spend way too much money on things they don’t really need. The more money we make, the more we tend to spend. This endless cycle of materialism has led many people to confuse the word “need” with the word “want.” As in,...
JOB SEARCH 101 - A Written Chronicle
The whole job search effort is completely exhausting and at times just plain pathetic. It is what it is and if you are unemployed know that the job search experience is one familiar to everyone at some point and time, so don’t feel alone. One of the...
Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.
Let me ask you something. Do you practice Kaizen?
Kaizen is a...
Ten Steps To A Well Optimized Website - Step 7: Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to...
Dear Bill Gates, You Clever Fox
Dear Bill Gates.
You did it. You casually left a live grenade at the Grand Charity Gala and walked out of the room to see if anybody, especially Google, will notice.
Once again, you have created an innovation in marketing that is poised...
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.
Customer orientated newsletters are a wonderful way to market your business when on a budget. You can...
Your Results for Driven Email Event Marketing is below:
What's Keeping You at the Office (9 Tips to get home quicker)
"Work smarter, not harder" is a cliché that has darted in and out of the workplace for years. But it's still as true as ever. And it's often overlooked advice that truly works. "Working smarter" means think strategically about how to improve...
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that “happily open up their wallets”! Your customer should be happy to open his/her...
Stand Out in Business the Write Way
When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have gotten one lately, you know exactly who sent it and when. Handwritten notes...
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Hit the target: Target your advertising to make it pay off
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.
How well you target your advertising will determine your...
Shift to Full Power Marketing
Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If you’re...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
Triple Your Profits Easily With The Right "USP"
Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?
If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of...