Culinary Professionals and Food Scientists
Preface: The article describes the difference between a culinary professionals and food scientists. When developing food products, culinary professionals and food scientists often have different priorities. A culinary professional will think about...
How Open Learning has had a Great Affect on my Life
Elizabeth Hewet - English Literature Diploma When my children started to get to the age that they were spending more time with their friends, and my husband was at work each day, I realised that I had more time on my hands than I needed. It was...
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to...
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
Wy Post in Online Forums?
Post articles, questions, and answers to questions in forums. Follow the guidelines of each forum on leaving your web site link. Usually they allow you to leave a short resource box or signature with your link.
Where to post:
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Sealing The Deal Over The Business Meal
Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business...
Lack of Operations Manuals Stunting Your Growth?
Lack of Operations Manuals stunting your growth? CONTENTS: 1. Do you lack functional Operations Manuals? 2. Use a SYSTEM to write your Operations Manuals! 3. Yes, but my people just don't/won't write stuff down! 4. But people WILL...
Keeping Abreast Of Your Domain ...Updates and Keeping Up With It All
Another major complaint that most business owners have is all the reading they need to do to keep abreast of what is happening in their business area. Again time management and organization can be a tremendous help. Be sure to put your...
Keeping Your Business's Finances on Track
One of the biggest benefits of operating a home-based business is that it doesn't require any formal training or experience. After all, some of the most successful individuals never attended a single business-related class or workshop.
How to Survive in Business Long Enough to Win
As a former human resources professional it has always intrigued me as to why people were more 'successful' than others. By 'successful' we are referring to an innate ability of some people to set and achieve worthwhile challenges for...
E-commerce - Booming in the 21st Century
What really is e-commerce? Undoubtedly, you have heard
so many "e" words; e-mail, e-book, e-trade and more. "E"
stands for electronic. E-commerce is carried out over the
internet, electronically. We can say it is B2B, business to
3-Levels of Successful Selling
Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003
What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean?
In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
Targeted Traffic - How Will You Achieve It?
Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?
What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?