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Feature business Article: Visa & MasterCard Raise Credit Card Processing Rates
Visa & MasterCard have raised interchange rates again effective April 2005, but before we explain the increase lets look at what comprises a discount rate as these credit card processing rate increases are not simple. The discount...
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Career

The Value Of A College Education
It costs a lot to go to college or university and the increasing costs have many wondering if there is real value to a college education. Is the cost of tuition, the time lost to full-time employment, and the thousands of dollars of debt worth the...
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Crucial research to catapult your interview performance and your career
Millions of dollars are spent annually on marketing research by savvy companies aiming to maximize their marketing dollars when showcasing their products and services to their prospective clients. They recognize that to capture the attention of a...
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Internet-Marketing

Build Link Popularity The Smart Way
A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your...
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Anchor Text Optimization
"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic." If you have done some serious reading about your website's optimization, you probably would...
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Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
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Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. In Part 1...
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Your Results for Direct Marketing Software is below:
Why consider a Personal Loan
Back in the days where banks were the only lenders in the business, getting a loan meant putting on your best clothes to go to a nervy appointment with the bank manager. You'd sit there for some minutes, feeling like you're facing the...
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Reminding Yourself of Prosperity
Have you ever heard the phrase, “Thoughts are things and words have wings?” This phrase is the perfect expression of the principle of prosperity. How you think about and talk about your level of prosperity is what actually manifests in your...
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What is Network Marketing?
Network Marketing, Multi-level Marketing, MLM, Relationship Marketing... These are buzzwords we've all come across over and over again - but what exactly do they mean? How do you market a relationship or a network - and would you want to? And how...
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Top 10 ways to Increase Sales, Boost Profits and Generate Leads
If you're not familiar with travel vacation vouchers packages, here's how they work. YOU simply give a FR'EE vacation voucher package to your valued customers, clients or prospects, for purchasing or trying your product or service. This...
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Ten Ways Your Chamber of Commerce Can Help Your Crafts Business Grow
Joining your area's Chamber of Commerce can be a smart move for your jewelry or craft business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a...
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Marketing ARTICLES:

Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
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The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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Taking the Mystery out of Marketing
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring the results or your marketing efforts and collecting feedback, you can...
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Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the...
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Did you hear the one about the funny quiz that was walking past a graveyard?
Q. My company publishes a monthly employee newsletter. My boss asked me to write a funny quiz. I'm not exactly a stand-up comic. Help! A. Ah, the funny quiz. Lucky you! It's not often that a company has an official sense of humor that they are...
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Learning the Piano and Playing the Piano
Many piano students spend much time learning how to play the piano. Years upon years of study time devoted to perfecting technique, tone, dynamics, etc. All the while, many of these same students have never really played the piano. That is, they...
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