Taking Stock.... For many years I have used (an american system) The Broad Concept! 1... Where are you Now? 2... Where would you like to be at some given time in the Future? 3... What are the options available to you? 4... What is the...
Distance Learning – Education for the 21st century
Chances are you know someone who is working toward a college or post-college degree via the Internet. Perhaps you yourself have attended online classes to continue your education, obtain a certification, or to improve you chances for advancement in...
How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.
But did you know...
10 ways to attract people to your web site
1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe. ...
8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the...
Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the...
Your Results for Direct Marketing Insurance is below:
Tips on How to Refinance
Loan - Getting a refinance mortgage loan is a smart move for any
homebuyer. This is especially true if the interest rates are low. In the world
of finance, interest rates directly affect the way mortgage rates...
What You Need To Know About Credit Cards
What is a credit card? A credit card is a card that allows you to borrow money to pay for things. There will be a limit to how much you can spend called your credit limit. At the end of each month you can either pay off the whole of the...
Inventor Help: Go Hire a Great Patent Lawyer
Inventors should review hiring a top tier patent attorney, versus filing on their own or even worse doing nothing to protect their most important asset.
A patent is the property right given by the U.S Patent and Trademark Office to an inventor....
How To Realistically Set Your Fees - Part 3
Effect of Benefits We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we'll look at the effect of benefits. Once upon at time, when we were employed, we received a benefits...
Turnover is Not a Problem
“Ha!” you say. “For someone to make a statement like that, they obviously haven’t worked in the real world and certainly have never had to run a company.” Well, let me assure you. In my past I’ve not only run companies, but spent many years...
Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business.
The biggest change by...
The Benefits of Ebooks for Your Business
No matter what type of home-based business you operate, chances are ebooks are already or should be part of it. Most of us are familiar with the term and probably have seen at least one ebook, but you may not have realized how beneficial they could...
Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?
Like most marketing communications questions there are no simple answers....
Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Reach is the...