Personal Training: 3 Powerful Ways to Position Yourself as an Expert
Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually...
The Rosetta stone is very famous for it provided the key to solve the ancient Egyptian language. The Rosetta Stone was carved in 196 B.C. It was discovered by the French soldiers who came with Napoleon. The Frenchman Jean François Champollion is...
The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough...
How To Turn Freebies Into Sales
You can increase sales and profits by offering freebies to
people who buy your main product or service. They
increase the over all value of your main offer and in return
people feel they're getting more for less.
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Violá! The efficient little engine...
Your Results for Direct Marketing Career is below:
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Ten Ways Your Chamber of Commerce Can Help Your Crafts Business Grow
Joining your area's Chamber of Commerce can be a smart move for your jewelry or craft business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a...
How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
How to Refinance Your Home
Refinance Your Home - There are several reasons why you should consider
a refinance mortgage on your home loan. When you refinance your home, you can
cut your monthly mortgage payments. In addition, you can tap into your equity,
Top 3 Reasons Why Your Headlines Fail
by George Dodge
Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter.
One direct marketing expert goes so far as to credit the headline with 100% of the...
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices *
Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."
Most readers will...
The Perfect Network Marketing System for 2005!
Network marketing is hard. Don't even attempt a home based network marketing venture unless you either have or plan on putting into place a highly potent and highly duplicatable network marketing system geared for 2005 and beyond.
Before I tell...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...