Should You be a "Jack of all trades" or a Specialist?
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Do You Ever Give Up Coaching Employees?
In principle, we donít want to give up coaching employees. We want to believe that we can eventually make a difference. Sometimes itís our own ego that drives our persistence and determination. In reality, if we have followed the coaching...
How Can Search Engines Help You with Your Business?
What Are Search Engines?
Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's...
The Testimonial Trick
One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web...
The Resubmission Myth
So the thinking goes, the more times you resubmit your site to the search engines, the better chance that you have of getting to the top for your keywords. I canít tell you how much it aggravates me when I hear about another searach engine...
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site,...
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Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for...
Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever youíve got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large...
Want to Work from Home? Ever Given a Thought to Telecommuting?
There are many mistaken definitions of what telecommuting means. The very name gives the impression of someone answering work telephone calls from home or typing furiously away at their computers.
Traditionally, telecommuting meant that an...
The main advantage of applying for online mortgages is their
convenience. It is relatively easier to apply for an online mortgage than it is
for an offline mortgage. The Internet is a wonderful tool and one which you can
The Advantages of Refinance
Refinance - If you have at one time or another bought a home, then you
probably heard of the term "refinance." But what is refinance, exactly? Let's
go down to the basics. The term financing refers to the act of providing a
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with...
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.
This is one of the marketing principles that doesn't seem to be taught...
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
The big mistake I'm talking about...
Why Search Engine Marketing Is Way Overblown!
by Jack Humphrey
I just had a customer contact me with a question that reminded
me just how badly misinformed good people are about search
engines and their true role in marketing their websites.