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Career
Five Steps to Vocational Passion: A Disciplined Plan for Major Mid-life Changes
There’s a famous song lyric that asks: “Is that all there is?” Every seven seconds, an American turns 50 years old. So there’s a good chance that song is running through some of their heads. The question captures the ennui that many people feel...
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Out Recruit The Competition
We hear from our clients that they “hope the candidate takes the job.” Hiring a candidate shouldn’t be a guessing game. After you interview a candidate thoroughly, and spend a great deal of time and money getting them through the process, you should...
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Internet-Marketing
How To Increase Your Online Sales Anytime
Hold a discount sale on your web site. Use the sale to get
rid of excess inventory, gain new or repeat customers, and
increase your sales. Most businesses pick a theme for their
sale, like a Halloween Sale. Below are six unique sales
themes...
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10 ways to attract people to your web site
1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe. ...
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Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"
I can't promise you gazillions, but there are a few things you should do to make it easy for...
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Seven 'Must Follow' Rules While Participating In Message Boards
Participating in message boards (forums) discussions is a great way of self promotion. It costs you nothing. Not even a penny. All you have to do is allot sometime for this type of promotion.
Before you getting started you need to know some...
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Your Results for Creative Direct Idea Marketing is below:
Should you choose to refinance?
Refinancing has become a valid option for many individuals with high interest rates on their mortgage. Refinancing is essentially a replacement loan, with a different lender and (hopefully) a lower interest rate. So why would you choose to...
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Turn your Business’ New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key...
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Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
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Small Business Tax Deductions for Year End 2004
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...
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Reminding Yourself of Prosperity
Have you ever heard the phrase, “Thoughts are things and words have wings?” This phrase is the perfect expression of the principle of prosperity. How you think about and talk about your level of prosperity is what actually manifests in your...
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Marketing ARTICLES:
Building Your Fan Base
Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about...
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Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
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“Super Verbs” Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you...
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An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals
When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negotiate price and terms, how do you present it?
These are scary situations and it is not unusual to be at...
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