How to get a job offer from every interview
About four years ago a friend told me one night that she had an interview the next week and was looking for some comfort as she was extremely nervous, as most people are about interviews. I thought back on my my carreer and realized that in the...
Complaints in the Workplace – The Fine Art of Complaining
How well you deliver complaints may not only dictate the end results of the specific situation, but could set the tone for how your employer and co-workers view you as a team player.... We all run into situations about which we are not pleased, and...
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
They often ask:
How can I be efficient as...
E-Marketing Using Only Free Resources
I'll be the first to admit it; I'm a cheap skate. I'm not as bad as many I meet, but if there's a legal, ethical way to get it for cheaper or free, I'm there. I love Walmart. I get all of my clothes there. I love buying used cars - no car...
Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
Page rank is defined as follows:
We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
A Disturbing Trend in Reciprocal Linking
In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement.
This has led to a developed new science in the last few years, SEM (Search Engine...
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Imagine PR Like This Helping You
As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your...
Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance. A grant supports the business ideas and turns the dreams of an entrepreneur in to reality.
There are many types of...
Small Business Tax Deductions for Year End 2004
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...
Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
What do Employees Wish for Most (And How To Get It)
What do many employees wish for at work? A bonus or raise. At least that's so according to results from a recent survey developed by OfficeTeam, a global staffing service that specializes in placing administrative professionals. The ...
Privacy: Reduce your Customers’ Concerns by Building Trust First
Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to...
So... how have you been building your brand lately?
Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"
It may sound obvious, but increase Brand Love by branding better.
Branding your business...
Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...