I hated the "jobs" so I created my own in Japan
I was having such a hard time working for English schools in Japan like so many others. From being made to sell over-priced text books to students, not having sufficient time to prepare lessons, having students put in my advanced classes with-out...
How To Prepare For A Telephone Interview
It is important to prepare thoroughly for your telephone interview. Begin by studying the job description and the candidate profile. This will enable you to identify the company's particular needs and demonstrate that you possess the skills...
Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Violá! The efficient little engine...
Ten Reasons Why People Don't Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.
1. You don't make people feel safe when they order. Remind people...
A Winning Domain Name
The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name.
The search engine and the directories give higher...
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
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How to Shrink Your Phone Bill
Most people don’t think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill. If you know what you...
Risk and Reward
If you are doing your own investing in the stock market, what would be the first question you would ask yourself before you make any trade or investment? If your answer is how fundamentally sound the stock is, or whether the stock just broke...
Imagine PR Like This Helping You
As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your...
The Shadow knows. There used to be a radio program called The Shadow where the hero, Lamont Cranston, the Shadow, would overcome the shadowy forces of doom by clouding the vision of those around him. “Who knows what evil lurks in the hearts of...
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices *
Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."
Most readers will...
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
Maximize Your Profits Using Pay Per Click Advertising
You've heard it said a thousand times before... "one of the
most efficient and low cost methods of driving targeted
traffic to your website is with pay per click advertising".
But is advertising on pay per click search engines really...