The Case Against "Traditional" Piano Lessons
How would you like to spend 4 years in a University learning how to play other peoples music? If you think this is ridiculous, you're right! Because that's what thousands of piano music students do each day. They sit in front of their piano or...
Two Leadership Traps: How To Avoid Them. How To Get Out Of them (Part 2)
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Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.
Does Your Ezine Publisher Try To Rape Your Pocket?
If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic.
Hey- it is a proven tool, so you...
Need Article Ideas?
Writer's block...need I say more? Every writer experiences writer's block at one time or another. For a writer using the marketing with articles technique the block often starts with trying to generate a new article idea. There are many...
Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
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Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of...
Join in on the Success of the 2nd Wave of Affiliate Marketing
What do I mean by '2nd Wave'? ... let me explain: Can you remember the good old days when affiliate programs first came into existence in the mid to late 1990's? Everybody jumped in with two feet and put up dozens of affiliate links on their...
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that “happily open up their wallets”! Your customer should be happy to open his/her...
Keeping Your Business's Finances on Track
One of the biggest benefits of operating a home-based business is that it doesn't require any formal training or experience. After all, some of the most successful individuals never attended a single business-related class or workshop.
The Difference between MLM and illegal Pyramid Selling
How can I tell a legal Network Marketing business from an illegal Pyramid?
Network Marketing — also known as MLM ('multi-level marketing'), relationship marketing and referral marketing, is the 21st century way for entrepreneurs to build a high...
The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most...
Affiliates Go To School!
It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’s-eye each time while the rest...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...