An exploratory essay is peculiar for its focus on the process of research. The writer of an exploratory essay should learn about the object of exploration rather than demonstrate his knowledge of this object. The writer of an exploratory essay may...
Why Your CV/Resume Is Not Generating Interview Offers
If your current CV or resume is not generating the interview offers you want, it is time to start assessing it. Check to see that the following descriptors apply: *Begins with a succinct, clearly stated career objective tailored to the particular...
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your...
PPC Management: When To Give Up On A Loser
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online...
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending...
What is Site Match?
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into...
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How to Maximize your Home Business Tax Deductions for 2005
Someone once said, ‘the best way to calculate your taxes is…Honestly’. For 2005, add ‘Smartly’ to that and you’ll get to keep more than you make. This April 15th is going to be the day of reckoning for every taxpayer. If you are smart enough with...
Learned Any "Secrets" Lately?
I mean, REAL secrets about business success - the ones that will make you rich? You know as well as I that there really isn't any such thing as a secret - just a truth that you haven't discovered yet. (I read that somewhere and I don't know...
Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever you’ve got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large...
Interview Preparation Made Easy: Create An Interview Preparation List
Here's a quick way to compare your own job experience and qualifications with those that your prospective employer is looking for in a specific job position. Make an “Interview Preparation List”. When you prepare for a job interview, it's good...
“Why Stock Is More Risky Than Options!”
Our trading preference is stock options.
But you have probably been told or read that options are risky. Even worse, that you can lose your shirt trading them!
Well, what is the truth?
Let’s take a look at stock ownership. What can...
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...
Top 3 Reasons Why Your Headlines Fail
by George Dodge
Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter.
One direct marketing expert goes so far as to credit the headline with 100% of the...
Wimpy Google and Michael Jackson: Birds Of A Feather
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions...
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need someone to clean my house.” ...