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Feature business Article: Turnover is Not a Problem
“Ha!” you say. “For someone to make a statement like that, they obviously haven’t worked in the real world and certainly have never had to run a company.” Well, let me assure you. In my past I’ve not only run companies, but spent many years...
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Career

Do you really need college to learn to play music?
Music courses are a great way to learn about virtually any area of music; history, theory, and musical instrument instruction -- you name it and somewhere music courses specialize in it. Though generally found through colleges, universities or high...
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COURAGE AND THE AGONY OF COACHING EMPLOYEES
Coaching employees on sensitive and personal topics like performance or contribution to the organization can be as difficult and agonizing as telling a young son or daughter about sex for the first time. You end up playing the same mental games in...
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Internet-Marketing

Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While...
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Get High Quality Traffic by Writing Articles
One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There...
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Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science. Let me ask you something. Do you practice Kaizen? Kai what? Kaizen is a...
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Ten Reasons Why People Don't Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell. 1. You don't make people feel safe when they order. Remind people...
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Refinance Benefits - Refinancing Could Save You Money
The most common reason most people refinance is to save money, but many people refinance for various other reasons. 1. Refinancing to Lower Your Monthly Payment for an Existing Loan. You can refinance your existing loan at a lower interest...
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Reminding Yourself of Prosperity
Have you ever heard the phrase, “Thoughts are things and words have wings?” This phrase is the perfect expression of the principle of prosperity. How you think about and talk about your level of prosperity is what actually manifests in your...
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Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the “big guys” like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the...
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Visa & MasterCard Raise Credit Card Processing Rates
Visa & MasterCard have raised interchange rates again effective April 2005, but before we explain the increase lets look at what comprises a discount rate as these credit card processing rate increases are not simple. The discount...
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Lack of Operations Manuals Stunting Your Growth?
Lack of Operations Manuals stunting your growth? CONTENTS: 1. Do you lack functional Operations Manuals? 2. Use a SYSTEM to write your Operations Manuals! 3. Yes, but my people just don't/won't write stuff down! 4. But people WILL...
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Marketing ARTICLES:

Your First Trade Show Booth Display: Eight Success Tips
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in...
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What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean? In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
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Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the...
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The (Online) B-School Advantage
The (Online) B-School Advantage By Alexa Apallas In a tight job market, job seekers need to find ways of making themselves attractive to employers. And in this “jobless economic recovery” where more and more jobs are being shipped overseas (many...
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Comparing Classic and Modern Corporate and Personal Development Programs
In the 1990s Stephen Covey’s name became famous through the publication of the “The 7 Habits of Highly Effective People”. As many know the “7 habits” are not a group of new concepts but age-old approaches to success represented in a way that can be...
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