Career

Go to the Head of the Class – How to use the Internet for learning and fun
Go to the Head of the Class – How to use the Internet for learning and fun By Alvah Parker Several years ago when I was preparing to start my own business I decided to take an accounting class. I took the course at a local college. Each week I set...
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Go to the Head of the Class – How to use the Internet for learning and fun
Go to the Head of the Class – How to use the Internet for learning and fun By Alvah Parker Several years ago when I was preparing to start my own business I decided to take an accounting class. I took the course at a local college. Each week I set...
...Read More

Internet-Marketing

Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. ...
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5 Sure-Fire Ways To Attract New Customers Now
1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your...
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Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
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The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Suppose further that...
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Your Results for Business Marketing Medium Small is below:
The Landlording Follies
You are the landlord of a small apartment building that you are offering for sale. You find a buyer and a sale is arranged. The tenants learn of the sale and ask if they will be forced to move. How do you answer? You explain that it...
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How to Survive in Business Long Enough to Win
As a former human resources professional it has always intrigued me as to why people were more 'successful' than others. By 'successful' we are referring to an innate ability of some people to set and achieve worthwhile challenges for...
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What's Keeping You at the Office (9 Tips to get home quicker)
"Work smarter, not harder" is a cliché that has darted in and out of the workplace for years. But it's still as true as ever. And it's often overlooked advice that truly works. "Working smarter" means think strategically about how to improve...
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Phone Interviews: Prepare to Ace Them!
More companies are saving time and effort by doing initial telephone interviews before committing themselves to hours of time assessing and evaluating applicants. They are doing this because, frankly, it's a good way to save a team's time from...
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How To Realistically Set Your Fees - Part 3
Effect of Benefits We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we'll look at the effect of benefits. Once upon at time, when we were employed, we received a benefits...
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Marketing ARTICLES:

The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
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Is Your Domain Costing You Traffic?
You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out...
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Building Your Fan Base
Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about...
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