Mastering Basic Techniques
Every aspiring saxophonist has to master basic skills that are necessary for good musicianship. Good Tone Production: This requires not only having a good reed, mouthpiece and ligature, but also a good daily regimen of "long tone" exercises. Long...
New Age Piano Tricks
One of the things that makes New Age piano so enjoyable is that it's easy to get started. One of the "tricks" of the trade is to play an ostinato pattern in the left-hand while the right improvises a melody. Just listen to George Winston's lovely...
How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the...
Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right?
Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their...
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
A Disturbing Trend in Reciprocal Linking
In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement.
This has led to a developed new science in the last few years, SEM (Search Engine...
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New Habits, Rebounding Economy Help To Sell Giftware and Collectibles
Just a few years ago, when one thought of a home-based sales business, Tupperware, Avon and a host of multi-level marketing schemes might have come to mind. Today, however, changing market conditions and evolving consumer habits have converged...
Keeping Abreast Of Your Domain ...Updates and Keeping Up With It All
Another major complaint that most business owners have is all the reading they need to do to keep abreast of what is happening in their business area. Again time management and organization can be a tremendous help. Be sure to put your...
Reminding Yourself of Prosperity
Have you ever heard the phrase, “Thoughts are things and words have wings?” This phrase is the perfect expression of the principle of prosperity. How you think about and talk about your level of prosperity is what actually manifests in your...
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the “big guys” like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the...
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
How to Generate More Business by Telling People What You Do
What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the “what do you do?” question with a poorly...
Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the world.
In marketing, though,...