Free Culinary Education
Economic reports all over the US are enticing culinary experts to come out of their cocoons, and that's good news for restaurants, hotels - and eager job seekers, no matter their level of experience. The restaurant industry is coming back. Here is...
Dealing With Difficult People--Go Ahead, Rain On My Parade
“And when it rains on your parade, look up rather than down. Without the rain, there would be no rainbow.”--Jerry Chin Rain is vital to all life on earth, and is the main way that water from the sky fills our lakes and rivers, and provides...
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
They often ask:
How can I be efficient as...
Link Exchanges - What they can do for your business (PART 1)
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.
What is the purpose? To build "link popularity" within Search Engines!
How Does That...
How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.
But did you know...
Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the...
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How to Shrink Your Phone Bill
Most people don’t think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill. If you know what you...
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Thinks You Should Know Before You Bid On A Business
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long.
Self-motivation is the key to...
Principles for Total Prosperity In Business And Beyond
Are you looking for that “something” to give you the winning edge in your business? Is success still elusive even after burning both ends of the candle? Well, you may be looking for success in al the wrong places or you may not have an accurate...
Join in on the Success of the 2nd Wave of Affiliate Marketing
What do I mean by '2nd Wave'? ... let me explain: Can you remember the good old days when affiliate programs first came into existence in the mid to late 1990's? Everybody jumped in with two feet and put up dozens of affiliate links on their...
The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
Top 3 Reasons Why Your Headlines Fail
by George Dodge
Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter.
One direct marketing expert goes so far as to credit the headline with 100% of the...