Why You Need To Be An Intrapreneur
When a client asks me if I think he or she is a good candidate for starting a new business, I ask several questions (see our free assessment, “Are You an Entrepreneur?”). But the truth of the matter is that these questions are similar to ones that...
Breathing Space in Music
While most students want to know when to play certain notes and chords, it's equally important to know when not to play. For example, I had a student who knew how to improvise and play in the New Age style. What he didn't know how to do was to...
Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
Unleash The Power Of Perpetual Marketing
Perpetual marketing - A large number of
people promoting one web site so they can all receive
the traffic generated by each other.
For example, you decide to create a free ebook that
you will give away to your web site visitors. You...
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
“Link Popularity” – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a...
10 Great Search Engine Optimization Tools for Your Online Success
The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online.
Search engine position is the place which a site...
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Risk and Reward
If you are doing your own investing in the stock market, what would be the first question you would ask yourself before you make any trade or investment? If your answer is how fundamentally sound the stock is, or whether the stock just broke...
The Advantages of Refinance
Refinance - If you have at one time or another bought a home, then you
probably heard of the term "refinance." But what is refinance, exactly? Let's
go down to the basics. The term financing refers to the act of providing a
Time Management Tips for Solo Entrepreneurs
Does it seem like everyone and everything is vying for your attention all at once? It can be hard for solo entrepreneurs to know what to do first, let alone try to find the time to get caught up. Here are some time management tips that will help...
How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per...
How to Meet Quality Standards with ISO 9001
In today’s hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that’s where ISO 9001 certification comes...
Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or...
How To Use Pay Per Click Ads Without Ruin Yourself.
Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it's done the right way, it can be a money
making machine on auto-pilot.
Let's say that you have bought one of the many ebooks with
Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?
Like most marketing communications questions there are no simple answers....
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"
SWAT is not actually an acronym. It is a compaction of the question "so what?"
You see, one of the biggest problems that even experienced copywriters and...