History Does Repeat Itself
One of my biggest philosophies about history is that it does tend to repeat itself. Whether this is good or bad can be debated forever, but it is a phenomenon that also occurs in the field of economics. In fact, the events of a historical period...
Geurrilla Health Tactics: 5 Snappy Tips For A Healthier, Happier You
The subject of health care itself often seems plagued with conflicting advice, or even heated controversy. Witness the recent Cruise-Shields incident, which will doubtless occupy several chapters in future health and nutrition texts. So what to do...
How To Drive More Hits To Your Website And Increase Subscription
What is SPAM? Why so many people hate it and yet so many people do it? SPAM is actually known as Unsolicited Commercial Email, it's just like the junk postal mails you receive everyday in your mailbox. The only difference is that sending junk...
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many...
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these...
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Small Business Tax Deductions for Year End 2004
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...
Is A Home Equity Credit Line Right for You?
Using credit lines against the equity of your home are one source of
consumer credit that is fast gaining popularity. Home equity is a valuable
asset which both lenders and borrowers can benefit from and as such, lenders...
How to Tackle the Three Major Stresses Associated with Every Home-Based Business
Owning your own home-based business is by and large a very rewarding, exciting endeavor. You can set your own schedule, and be where you want, when you want. You can oftentimes forego the commute to a "regular job" and save money on gas and...
How To Realistically Set Your Fees - Part 1
We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into. The first step in calculating your...
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process… And You Can Be Sure That Your Message Will Sell!
Evaluation #1: “Well, I Would Hope So!” When you make a claim, don’t think about it in terms of coming out of your mouth…think of it in terms of...
Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product?
Let’s say you are in...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
Your Headlines Are Your Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.
After all, it's the headline that gets your reader to stop and read further into your sales copy. If the...