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Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
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You Won't Make Dollars If You Don't use 'Ad'Sense

Additional Reading


As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.

For the past couple months AdSense has dominated forums, discussions, and newsletters all over the Internet. I've heard tales of fabulous riches to be made with AdSense, but up until now I've been admittedly skeptical of placing someone else's ads on my pages.

Why? In short, I didn't like the idea of losing even a single visitor to another site.

The key to success with AdSense is to place your ads on pages that receive high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. It doesn't pay to target low cost-per-click keywords and place them on pages that don't receive hits.

Instinctively, my mind drifted to horrible images in which my homepage was buried in little ads promoting other people's services. . .

Then I thought of what's proving to be an excellent idea on my first AdSense page. By placing my first AdSense link on a page that offers free ebooks related to marketing, I successfully blended a mix of two major factors for overall success.


  1. Target high traffic pages on your site.


    I checked my logs and discovered many of my visitors take advantage of the free affiliate marketing resources and ebooks offered on my site. Hmm...

  2. If possible place AdSense links on pages that produce little or better yet, no profit.


    By placing AdSense on a free resources page I have drastically reduced the amount of potential customers lost to other sites. Bingo!


End result? A high traffic page producing a minimal amount of revenue. Sounds like a perfect opportunity to pick up some extra cash with AdSense.

This is especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a return on their services.

By no means is AdSense a perfect program, but, I've yet to stumble across a program that didn't have room for improvement in one category or another. My main gripe concerning AdSense is the inability to determine the profitability of a chosen keyword. competitive, high demand keywords will undoubtedly generate larger commissions, but the exact number is withheld by the big 'G'.

Google promises to update AdSense frequently, tweaking and polishing in order to maintain their 'squeaky-clean' image. Who knows, maybe some day we'll see AdSense add a 2nd tier? Can you imagine the smiles on the faces of webmasters around the world as they sign sub-affiliates and double, triple, quadruple etc... the amount they earn from AdSense!

One particularly handy feature available with AdSense is the ability to filter out up to 200 urls. This gives you the option of 'blocking' spammy low value offers from your pages as well as competitors to your site.

The possibilities are limitless, yet looming on the edge of my consciousness is the fear that one day someone will find a way to exploit this 'golden goose' and force Google to crack down (much like the pay-per-click affiliate programs of old.). For now they enforce a strict anti-spamming policy, anyone found to be spamming their own links or abusing AdSense by other means will find their AdSense privileges terminated. My advice is quite simple...

Hop on the AdSense bandwagon while you can at: http://www.google.com/adsense

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A complete explanation of how you can make money with AdSense can be found at:

http://www.smokesoft.net/adsense.html

Adam Buhler is the author of the Internet Marketing newsletter Affiliate Secrets.

He is offering a free trial copy of what's being called the BIBLE of selling on

the net, "Make Your Site SELL!" for a limited time to anyone who subscribes at:

http://www.smokesoft.net/newsletter.html

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This article may be reprinted for use in newsletters or websites provided the

resource box is kept intact. Email notice of intent to publish is appreciated

but not required: adam@smokesoft.net


adam@smokesoft.net

 

More Reading:


3 Levels of Successful Selling

Advertising 101

Postcards Make It Rain Referrals

The Perfect Network Marketing System for 2005

Intro to the Traffic Exchanges

 
Taking the Mystery out of Marketing

The Benefits of Ebooks for Your Business

10 Ways To Get More Profit From Your E zine

Irresistible Click Me Tools for Marketing

How Heavy Hitters Avoid Rejection Working MLM Leads


3-Levels of Successful Selling
Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003 ...
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Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily...
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Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages. One of the most effective ways to...
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The Perfect Network Marketing System for 2005!
Network marketing is hard. Don't even attempt a home based network marketing venture unless you either have or plan on putting into place a highly potent and highly duplicatable network marketing system geared for 2005 and beyond. Before I tell...
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Intro to the Traffic Exchanges
Even if you've been marketing on the internet for only a very short time you've no doubt come accross 'traffic exchanges'. The number of exchanges out there is staggering, so if you need to know what these things are all about read on. A...
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