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How One Simple Concept Can Increase Your Sales
We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing. Well, Bob and Bill across the street each have satellite dishes... that means I...
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Simple Graphic Design

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THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERE

Sound like a familiar story?

So you've got a great concept or idea but you just can't seem to get it down. You have been working on your computer for hours, days, weeks but just can't seem to accomplish anything concrete.

STOP. Think about it! How can you realistically create an effective graphic design if you don't know what you are trying to create? Take a breather and think about what I am about to suggest to you. Let’s suppose for a minute you want to open an importing company that will sell ‘Red Shoes from China’. Fire up your browser and Google this term. Learn what you can about manufacturers, distributors and competition. Now you have something to go on. Try to quickly digest and figure out how you can make all of this information work for you.

Now let’s start to design your company’s corporate ID. I know you really want to get critical design project completed now, but a wise man once said to me ‘Slow down you’ll go faster’ here are a few links worth checking out before we begin your design:

Learn about color and how it affects your mood:

http://www.weprintcolor.com/moodofcolour.htm

Color Mood Test, Spot Color and CMYK:

http://www.weprintcolor.com/usingcolour2.htm

Pantone in RGB and html:

http://www.weprintcolor.com/pantone_RGB_convert.htm

OK, now you have a mental picture in your mind, look, feel, type paper you want to print on. What colors shall I use? What typography (fonts) should I go with? What graphic message am I trying to communicate? These are the basic questions you need to address before you can begin your graphic design.

Here is an idea for you, in the infancy stage of creating your great concept, pickup a pencil and piece of paper and sketch your ideas before you go near your computer.

Programs like Corel Draw, Adobe Photo Shop, Quark Xpress, Adobe Illustrator, Adobe Pagemaker, etc. are the greatest programs for designers on the market. But these great desktop publishing programs need to be told what you want, they cannot conceptualize. These programs cannot dream for you. So it really does come down to you, your pencil and paper as any graphic designer will tell you... conceptualize, sketch, render, create.

Follow these steps for all of your creative graphic designs. Whether you're designing a colorful website, a full color multi panel brochure, an annual report, an NCR form, a power point presentation, a full color business card or stationery, keep these guidelines in mind you'll find you start getting better mileage on one set of tires.

Listed below are some links that will help you make more educated discussions on the fundamentals of graphic design:

Online design tutorial- http://www.weprintcolor.com/tutorial_inst.php

Design from business templates online with online graphic design tools- http://www.weprintcolor.com/buscardtemplate.htm

Tips the latest tips and techniques from the pros- http://www.weprintcolors.com

Free stock photos and photography tips- http://www.stockphotowarehouse.com/

Did you know...

A quick brown fox jumps over the lazy dog

Contains every letter of the alphabet?

Submitted By Robert Kennedy

Robert Kennedy is the marketing director of a leading online printing and design firm http://www.weprintcolor.com. Robert believes in an educated customer and has created a personal blog, online to help achieve this goal. Learn commercial printing and design tips from the pros http://www.weprintcolors.com

 

More Reading:


3 Levels of Successful Selling

Five Ideas for Unique and Cheap Marketing

Direct Mail Marketing Now As Easy As Email

Advertising 101

Getting Looked Over Without Getting Overlooked Writing for Scanners and Skimmers

 
Triple Your Profits Easily With The Right USP

2 Ways to Really Connect With Your Customer in Your Copywriting

Want to Increase Your Online Sales Make Sure That Your Web Site Has a Unique Selling Proposition

The Language of Color

Reach vs Frequency Is it better to reach 25 People Four Times or 100 People Once


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