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Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3
So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net? Well, yes…but. There always is a but. Here are a couple of suggestions that will help you...
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Postcards Make It Rain Referrals

Additional Reading

One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.

One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.

I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.

But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.

One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.

If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.



John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com

 

More Reading:


Chicken Little and the Disintermediation Myth

The Complete Beginners Guide to Writing Articles

Googles Wonderland Trouble In Paradise

2 Ways to Really Connect With Your Customer in Your Copywriting

Open the Door to More Business with Your Ideas

 
Are You Getting The Most Out of Your Ezine

Marketing Success Defined

Double the Effectiveness of Your Company Brochure

How Most Millionaires get to be Millionaires

How to Add Warmth Color Texture to Your Advertisements


Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
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The Complete Beginner's Guide to Writing Articles.
So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I...
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Google's Wonderland: Trouble In Paradise?
The fairy tale existance of Google is starting to experience shockwaves. So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of click fraud, suggesting that since it's the...
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2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things...
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Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will...
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