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Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
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How To Use Pay Per Click Ads Without Ruin Yourself.

Additional Reading


Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it's done the right way, it can be a money
making machine on auto-pilot.

Let's say that you have bought one of the many ebooks with
reprint rights that you can find online. Then you use the tools
that you receive with the ebook to set up your own web page on
your own domain. It's very easy and often done in just one hour
or two.

After your sales page is online and you have checked that
everything is working fine, you should go to Overture and open an
account. Then you start to make your keyword list. For that you
can use Overture's own keyword tool. It's quite good because you
can see how many times each keyword have been searched for the
previous month. That gives you a clue of how popular the keyword
is, and it predicts how many clicks you can get for that keyword.

When you search for keywords you should first look at your sales
page, for words that are relevant for the product that you are
promoting. Write all the words down or save them in a txt file.
You can also put in spelling mistakes in these keywords. There
are always a lot of searches with spelling mistakes. And these
keywords have often no bids. This site offer a tool to find
spelling mistakes.
http://www.seochat.com/seo-tools/keyword-typo-generator/

Now it's time to put all the words into Overture's keyword tool.
If you use the tools that are available when signing up for an
account, you should be able to see how high the bids are for each
keyword.

The words that have the highest number of searches are most
likely to have the highest bids, too. I have seen keywords that
have bids for $40 and even higher for each click. What you want
to find are the keywords that have high searches and low bids.
If you are lucky you can find words that have no bids on them
yet. Then you have the opportunity to have your ad on the first
position for only $0,10 per click. This is the lowest bid on
Overture. The minimum bid per click can vary among the company's
that offer pay per click ads.

By the way, that amount is what you should bid on all your
keywords. Try to find as many keywords as possible. It's better
to have 5000 keywords that you have low bids on, than to have a
few keywords with higher bids. That way, you will have a better
chance to earn money.

Remember that you get 1000 visitors for $100 if you bid only
$0,10 per click. So, if you are selling a product that costs $25,
and you sell around one unit per 100 visitors, you will have
earned $250 after getting 1000 visitors to your website. You
will have earned $250 for every $100 spent on your keyword ad
campaign.

You should also think about saving money when you write your ad.
Don't try to lure people into click your ad by writing about free
offers or any hype of that kind. You might get a lot of visitors
that way, but they will leave your site when they see that they
have to pay for your product. They are only using up your money
without helping you to make a single sale.

Instead you should write exactly what you are offering, and what
price you are asking for the product. That way you are getting
targeted visitors that know they have to pay the price you set
in the ad in order to get the product you are offering. To top
it off, you can offer them a test drive. If it's an ebook you can
put one chapter of it onto a auto responder in 5-7 emails. Then
send the messages once a day to the people that sign up for the
test drive.

Now you can sit back and see what results you get. Let the ad go
for a month and see how many clicks it takes before anyone buys
from you. If it's not bringing back enough money, you should try
to figure out what's wrong. Is it the ad or is it your web page?
Anyway, try to fix it and let the ad go for another month. When
you have a reasonable return of investment(ROI), it's time to let
the ad continue its run, without any more work on your part. Now,
your ad is running on auto pilot. Just remember to check it once
a month to see if the ROI is dropping. If it's not bringing in
enough money, you can then find another product, and do the same
thing all over again. Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com . Exclusive video coaching shows you how to start and run an online business with HUGE profit. http://www.everypleasures.com/99-internet-success-bundle.html

 

More Reading:


Top 3 Reasons Why Your Headlines Fail

Use Product Research to Position Yourself as the Expert

Website Promotion Pay Me Now Or Pay Me Later

10 Ways To Get More Profit From Your E zine

Triple Your Profits Easily With The Right USP

 
Viral Marketing Spread the word

Simple Graphic Design

Are You Getting The Most Out of Your Ezine

Buying Radio Read This and Dont Waste Your Money

Design Web Album and Deployment Using Adobe and Macromedia Part 1


10 Ways To Get More Profit From Your E-zine
Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers. The following tips will provide you with ways to successfully increase the revenue you get from...
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Cultivating new customers for your online business
I will discuss how to think out of the Web…out of the World Wide Web, in the never- ending quest for new customers. Text links, banners and search engines are all ways to attract clients and build a customer base. It’s our buyers that’s we’re...
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Hooked On Books? Write A Book Review For Your Target Audience
If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be...
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Privacy: Reduce your Customers’ Concerns by Building Trust First
Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to...
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Your Headlines Are Your Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the...
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