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Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product? Let’s say you are in...
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How To Use Database Marketing To Skyrocket Your Online Profits

Additional Reading

Here's some simple yet POWERFUL ideas on how to use Database Marketing to skyrocket your online profits...which will have a GREAT effect on your bottom line.

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.


The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.


How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.


Beneficial Uses For Your Database

Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.


Find out the things they like or dislike about your business. Use the information to target your best prospects.


Find out how much money your prospects or customers make. Use it to improve your customer service.


Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.


Find out how to your improve your existing products or services. Use it to build your customer loyalty.


Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.


The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods. Take advantage of database marketing and watch your online profits skyrocket. Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program...due out April, 2005. http://www.zabangaffiliate.com/

 

More Reading:


E commerce Booming in the 21st Century

Contextual Advertising Is it Right for You

Personalize Your Headlines For Increased Profits

Catch More Clients Using Strategic Networking

Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver Part 3

 
18 avoidable errors when promoting your affiliate program

The Benefits of Ebooks for Your Business

Hit the target Target your advertising to make it pay off

5 Ways to Encourage Impulse Purchases

The Perfect Network Marketing System for 2005


E-commerce - Booming in the 21st Century
What really is e-commerce? Undoubtedly, you have heard so many "e" words; e-mail, e-book, e-trade and more. "E" stands for electronic. E-commerce is carried out over the internet, electronically. We can say it is B2B, business to business,...
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Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
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Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this...
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Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
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Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3
So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net? Well, yes…but. There always is a but. Here are a couple of suggestions that will help you...
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