Home

Feature Article:

How To Increase Your Online Sales Anytime
Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes...
...Read More


Google Adwords Secrets - Tip #1

Additional Reading

Google Adwords Secrets - Tip #1 – Disabling Advert Optimisation

Disable the automatic advert optimisation feature (set in your campaign settings) to avoid giving away valuable IP to your competitors.



Visit the following link for an example:

http://www.pdqprospects.com/AdwordsOptimisationScreenshot.html


Why would you want to do this?

Ok - Let's say you are diligently testing 2 adverts side by side within an ad-group
(as you should always be btw).

With optimisation turned on, eventually 1 advert will be deemed the leader and shown more.

For arguments sake – we will take the keyword ‘marketing’. Your competitor has 2 split tested Google Adwords adverts which will show (in a round robin manner) whenever this keyword is searched for.

You can find out useful information regarding which of the adverts is performing better by searching for the keyword marketing, noting the ad results and refreshing the search results.

Because you get to know the best copy
Suppose you do this 4 times (by reloading your webpage) - and 3 times advert 1 is shown, but advert 2 is shown once - you now know which of these adverts is the best.

Knowing what adverts are working for your competitors allows you to start to understand the mindset of your potential prospects (what's working and what's not to encourage click-throughs).

This of course is very valuable intelligence to have for you to construct your own adverts - which means you can ultimately have higher click through rates and as a direct result pay less.

Because ads in Adwords are in the public domain, your marketing efforts can be gleaned by your competitors and vice versa if you use the automatic optimisation feature.

You have the choice to set and forget letting Adwords do it's job but if you want total control and are in a market that is highly competitive, you may want to manage your campaigns in a more hands-on fashion.

There is a trade-off for sure but it's up to you as a business owner to make that decision based on your own risk management criteria.

In marketing there is only one genius - your customer.

You can always hire someone to create great ads but you have no guarantees they will produce a winner straight off the bat.

Only putting the ad into the wild will you determine results.

Sidebar

You may peak in terms of achieving as high a CTR as you can for a particular advert and this could mean you get lazy and only show the winner all the time. To help keep your competitors guessing you should continually try new ads intermittently though.

Indeed therein lies some very valuable self help tips when it comes to keeping the competitors guessing:

Believe it or not you may want to put a 'worse' advert up to reduce your CTR thus dropping you down the adwords advert list to help improve your ROI!

Recommendation

You are best using ad optimisation for most of your terms - set it, forget it. Some may need to be broken out into their own campaigns to give you the granularity you require. It’s a question of finding out which keywords warrant the extra effort.

Tom O'Brien is the director of PDQProspects.com
PDQProspects.com - Specialists in Google Adwords and bringing targeted business leads to your website, fast.
(c)2005 Visit contentdesk.PDQProspects.com to receive the special report: 12 Secrets to improve your Google Adwords Results.
You may freely distribute this article if left intact including this copyright notice

 

More Reading:


Five tips to improve your chances with Google et al

Building Link Popularity As Easy As 123

How Can Search Engines Help You with Your Business

Do You Submit Your Website To All The Search Engines

Search Engine Optimization A Must

 
Supply Demand Stop Attacking Good SEO Companies

Super Affiliate Strategies Part 2

5 Ways To Get Other Websites To Link To Yours

Wy Post in Online Forums

Unleash The Power Of Perpetual Marketing


Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?" I can't promise you gazillions, but there are a few things you should do to make it easy for...
...Read More

Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them. First thing you must do is...
...Read More

How Can Search Engines Help You with Your Business?
What Are Search Engines? Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's...
...Read More

Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new...
...Read More

Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites...
...Read More



[an error occurred while processing this directive]

[an error occurred while processing this directive]